A good example would be of Sabyasachi Mukherjee, who recently showed his Spring collection at the New York Fashion Week, and is known for his work with traditional colours & Khadi. Apart from the amplified overseas demand, Mahatma Gandhi’s style statement is also becoming quite popular among the youngsters of the country. Arrested for years in government monopoly, Khadi has finally caught the attention of some entrepreneurs who are determined to make a brand out of it. Brands like Khaddar (from Tropical Clothing Company) and Kadhi Line have been the pioneers of this concept, and already have a significant presence in most metros, with huge expansion plans up their sleeves.
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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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