Masahiro Take da - gawa, CEO of Honda Siel says “We have plans for expansion and we are on a fastack.” By the end of 2007, Honda plans to double its annual capacity to 100,000 units. But those are just ‘plans’! Moreover, Honda needs to revamp its dealer facility & delivery process as it has even been rated poorly on JD Power Sales Satisfaction Index 2005. More importantly, Honda has to invade more segments, especially compact cars. But even that isn’t as straightforward as it seems. States Arora, “The key challenge that manufacturers face while planning to bring a global model to India is in terms of the initial cost as well as the cost of operation of that model.” The road map for Honda is simple – aggressively ramp up capacity & unleash the ultimate killer strategy for India – launch of a small car. GM has already planned its small car launch by 2007; so the more Honda delays its entry, the worse it will be for the giant.
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Source:- IIPM-Business and Economy,
Initiative:- Prof. Arindam Chaudhuri
Copyright IIPM:- 2006
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