IIPM News Broadcast

Monday, February 28, 2011

New RS. Symbol?

One may not necessarily know either Jitiesh Padamshali, Shahrukh J. Irani, D. Udaya Kumar, Nondita Correa Mehrothra or Shibin K K but if all goes well, then the new symbol of the Indian rupee will be the design work of one of the five. A new symbol for the Indian rupee (which till date is abbreviated as Re, Rs. or INR) will ensure that it joins the select elite club of major currencies like US dollar, European euro, British pound and Japanese yen all of which have a unique identification symbol. It is perhaps the growing influence of the Indian economy that has promoted the Indian government to initiate the move to have a unique symbol for the currency and is intended to convey the brand value of the currency and the nation, one which takes into account Indian ethos and culture. As a matter of fact, the initiative could not have come at a better time when whispers for a new global currency are only growing louder day by day. Nevertheless the moot question is will this make the Indian currency internationally acceptable for trading or is it a mere cosmetic improvement?

Wednesday, February 09, 2011

ACKNOWLEDGE, ACCEPT AND EMBRACE

With the Indian populace searching for alternative entertainment avenues to cricket and Bollywood, alternate sports and entertainment options are rapidly becoming growing generic platforms for marketers in India today

While the movement in marketing away from cricket and Bollywood and towards other sports started almost 10 years ago, it is only in the last four years that this paradigm shift has truly begun to gather momentum. The foremost reason of this shift is of course the increasing disposable incomes available in the hands of millions of paying customers, who have been saturated by often pointless cricket and by the disappointing entertainment that is being churned out by Bollywood. A significant percentage of this customer base is constituted of a more urbanised ‘discerning customer’, who is no longer satisfied by plain vanilla entertainment, but who today, demands the loudest possible bang for his buck. As more money comes into other sports and alternate entertainment avenues and, by so doing, empowers these alternate entertainment options to market themselves better to this class of unsatisfied customers.

The second is increase in the risk taking appetite of marketers in alternate entertainment avenues as they become a valuable generic platform. The relationship between marketers and alternate generic platforms is a unique one, for in effect, it is the monetary input of marketers that allows the creation of alternate platforms, which these marketers then themselves exploit to showcase their products. As more and more discerning customers shift away from cricket and Bollywood to these developing alternate platforms, the platforms themselves will become self sustaining, permanent, valuable and therefore of immense interest to other marketers, who will view these alternate avenues as high value propositions through which to market their products. Inevitably, the effect of these self sustaining alternatives will be to support a vibrant ecosystem based on the financial wherewithal of an increasingly vociferous class of paying customer, where all stakeholders will benefit from symbiotic relationships.

The third important change that is already taking place is recognition of the fact that neither cricket nor Bollywood offer any brand the chance of uncluttered brand recall. For instance, while the most ardent of cricket lovers will be hard pressed to name either the sponsor of the last India series played in India, or the name of the various sponsors on the shirts of an IPL team, or the brands that are endorsed by Shah Rukh Khan, all football fans of this country will unhesitatingly identify ONGC as the sponsor of the I-league.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM B-School
Arindam Chaudhuri
Rajita Chaudhuri
Planman Consulting

Monday, January 17, 2011

Mahindra - Tractors

The company follows a similar approach when it comes to selling in markets like Indonesia, Hong Kong Thailand and the matching likes but the approach towards marketing its products is certainly different in developed markets like the US. However, the Indian consumer is maturing with time and with rural boom in sectors like telecom, transportation, , the rural consumer is getting more urbanised by the day. “As the consumer is evolving, we are ready with something like a Mahindra Kisan Mitra, a website developed for the farmer that not only educates him about the Mahindra products but also gives information on various crops, mandi prices et al,” points out Goyle. In fact, the company has also started an initiative wherein it is planning to turn its dealerships across the country into farming advice centres with an aim to strengthen its brand in the farming community and boost tractor sales. Tagged as the Mahindra Samriddhi Centres, the dealers have set up small farms to demonstrate the best farming techniques to the farmer. Notably, there are 80 such centres present currently and the company plans to take this number to 250 by the end of this year. Clearly, BTL activities have been an integral part of Mahindra’s strategy and as a good monsoon is expected to hit the Indian turf this year, experts are of a view that it will boost the sales of the company this fiscal. Moreover, while the company hasn’t given out is sales targets for the fiscal but factors like easier availability of finance is working in its favour.

Pawan Chabra

Tuesday, January 11, 2011

“WE WORK WITH OUR SONY SISTER COMPANIES”

Sony India has taken the Blu-ray market by storm with the introduction of Blu-ray technology at an astonishing price of Rs.9,990. Keith Ribeiro, Managing Director, Sony Pictures Home Entertainment talks about how Blu-ray is paramount in delivering the best picture & sound quality and is a perfect complement for HDTV, the fastest growing category in consumer electronics

Sony in India is planning big initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs.9,990. Another big plan is to double the number of Blu-ray movie titles to 500. In an exclusive interaction with 4Ps B&M, Keith Ribeiro, MD, Sony Pictures Home Entertainment talks about how a collaboration of the home entertainment & consumer electronic industries can promote cutting-edge media and entertainment device.

Your take on the new trends in the entertainment industry!
As far as the home entertainment industry is concerned, sales of physical media continues to be a strong revenue generator for the studios. It also remains one of the most cost effective means for a family to consume entertainment. We are also seeing evidence that Blu-ray is constituting a larger percentage of shipments and Blu-ray discs will be one of the major keys to renewed growth in the category. Additionally, there are several opportunities that are present for this industry. Among them are digital downloading and streaming; alternative distribution formats; increased retail space; and portability & connectivity on any desired playback devices.

But really, can Blu-ray bring more new experience to user entertainment?
We are continuing to call out Blu-ray on all of our marketing efforts for new release titles, in print, TV and online ads, emphasising the significant improvement in picture and sound quality, as well as the unique interactivity of BD Live and additional high-definition content. SPHE continues to develop new and exciting added-value content, with an emphasis on BD Live. Among our latest is what we believe will be BD Live’s “killer app,” MovieIQ. With a MovieIQ-enabled Blu-ray Disc and an Internet-connected Blu-ray player, movie fans can immediately access continuously updated information on cast and crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie. These kinds of organic yet compelling features are what, we believe, will drive Blu-ray into the mainstream.

How much advertising spends is targeted at Blu-ray?
Blu-ray advertising is not the domain of one single division. Sony is in a unique position of having resources in every part of the evolving home entertainment world, be it software or hardware. Since every marketing initiative is cross divisional, I will not be able to accurately estimate the overall size of Sony’s budget. What is important to remember though is that we work with our Sony sister companies to develop a unified message targeting both consumers and retailers. For example, we are working on a BD Live piece with Sony Electronics that will show both the ease of connecting your Sony Blu-ray player to the Internet and accessing exclusive BD Live content with Sony Pictures Blu-ray titles. Additionally, we’ve partnered with the Sony Rewards team to create the Sony Pictures Blu-ray Club, wherein users can register their Sony Blu-ray Discs via BD Live to earn points that they can then redeem for cool Sony products.

Tuesday, January 04, 2011

4Ps Cover Story

BIG, FAT, HAIRY, AUDACIOUS...

As regards the current targets for this year both the companies are tightening up their belts on the war front. LG has ramped up its overall production capacity to 1.3 million units this year. Samsung has recently invested $10 million for its production expansion and is aggressively focusing on its AC segment with a sales volume target of around 1 million units this summer. As Ravinder Zutshi, Deputy MD, Samsung India shares with 4Ps B&M, “Overall, we are looking at a 40% jump in sales volume of our refrigerators and ACs in the April-June quarter. In ACs, we plan to double sales volumes in 2010 this year to one million units, garnering a market share of over 30%. In refrigerators, the market share target has been set at 26% by the end of 2010.” So if ACs are one of the key areas for Samsung this year, LG is busy promoting high-end products like LCDs. “We are now targeting a premium segment of consumers to give the company a premium image. Currently, we are focusing on our Home Entertainment segment, which is our next big target after the launch of the Direct Cool Range in the Home Appliances category and the all new AC range for summer 2010,” explains Shin.

Clearly, if you look at the current scenario, it’s very difficult to predict who will win the crown of glory. But more than that what is important to consider is that there are future challenges that are causes of concern for the behemoths with respect to sustaining the growth and deciding the future road map to take them to a higher level. The biggest challenge for LG, as Shin himself accepts, is succession planning. LG currenlty simply doesn’t have the next big face that could handle the huge growth pressures (“This thing is the most important and is above even numbers,” says Shin). For Samsung, the problems are more market oriented. Irrespective of the advantage till date, the fact is that the maximum sales in the Indian market takes place only through discount-promotions and that too specifically during festival seasons. Till the time Samsung is able to cleverly promote a price leadership image, without compromising its quality positioning, it’ll continue to follow LG, which – due to its supreme focus on providing value offers – leads the market indisputably.

In a 1996 article (Building Your Company’s Vision), two effervescent authors – Jim Collins and Jerry Porras – mentioned that every company needs to have its Big Hairy Audacious Goal (BHAG) to be able to achieve visionary targets that would have seemed impossible previously! LG and Samsung have already been there and done that in India. Now’s the time for something more... atrociously, audaciously more!

Tuesday, December 21, 2010

As the full range of Kawasaki and KTM bikes hits Bajaj’s Probiking showrooms, the format will be most critical role for Bajaj Auto’s premium segment g

The format was initially started simply with the aim of projecting a rougher and tougher road image for Bajaj bikes. Having already launched the 250cc Kawasaki Ninja (last year) coupled with the upcoming KTM street bikes, the Probiking showrooms are expected to play a key role – perhaps the most – in the future branding exercises of Bajaj Auto in the premium segment. The response to the 250cc Ninja that was launched in the Indian market last year has been overwhelming so far. The product is running on a three to four months’ waiting period. The whopper dopper recent news was Kawasaki announcing the entry of India Kawasaki Motors Pvt Ltd (IKM), which will launch more supersport, sport and cruiser models primarily in the 250cc and above class in the coming times. With an investment of around Rs. 50 million, Kawasaki will be establishing its Indian plant that will be used for the CKD production of its products in the Indian market. And as the Kawasaki models come in, the role of Probiking showrooms will increase phenomenally – provided Rajiv hangs on to the Kawasaki tie-up over the long term. It may be noted here that the relationship of Kawasaki with Bajaj and with the Indian two-wheelers market is decades old as the company entered into a technical assistance agreement with Bajaj Auto in 1984. But the upcoming confusion is inevitable – how will Bajaj manage to sell both their Probikes (KTMs for example) and Kawasaki’s premium range without eating into each other’s brand space? Probiking Head Nandi tells us that to make the brands different from each other, the company will even have separate sections in the Probiking showrooms. The company will be taking the numbers of Probiking showrooms across the country to 40 by the end of this year that as if today stands at 32. Nandi plans to save a huge part of cost by ensuring marketing is based on the interactions with individual interested consumers rather than on huge advertising spends; a tactic similar to the concept of boutique showrooms.

Truly, the competition in the superbikes segment is still in its initial stages as either there are the 1000cc+ R1 and the Hayabusa on the one end or the 150-250cc Karizma and CBZ on the other. Bajaj clearly, and intelligently, is playing on the big gap between the two segments. But Bajaj needs to hurry to grab the first movers’ advantage. Players like Yamaha have already opened their showrooms that flaunt the whole accessories range apart from the superbikes in the Indian market – the company is planning to convert all of its showrooms into what it calls the Yamaha Bike Centre. Honda Motorcycle and Scooters India (HMSI) is also planning to launch a 200cc product in the Indian market that will be competing against the Ninja 250cc and Karizma ZMR. Rajiv knows them all too well, and for too long. We’re sure he’s not resting easy with the lead...

Pawan Chabra

Wednesday, December 01, 2010

Jaspal Singh. Bindra, Group Executive Director, Standard Chartered

So what about your organic expansion plans for India?
No doubt, we want to [grow]. Today, India is the second largest market for the bank in terms of pre-tax profit. But as you know, we are very much restricted by the existing regulatory restrictions.

RBI is now considering reviewing its position on the issue of liberalization of foreign banks in the country. Hypothetically speaking, if it allows you to expand both in terms of branches as well as through inorganic means, what would be your preference?
Naturally, expanding our branch network will come into the picture the very moment we get the freedom. But for inorganic means, it would depend a lot on opportunities, valuations and many such things.

Does this money raising have any link to your expansion plans in India?
Not exactly! This amount will go to the parent company. Even the amount is not of a considerable value. It’s less than 1% of our current market cap. But what we are really looking from this issue is that these IDRs will help us to expand our brand presence in the Indian market as well as among the Indian consumers.

We have not seen Standard Chartered much in the ad space, any specific reason for the same?
We never believed much in it though we sponsored some events like the Asia Cup. But yes, of late, we have realized the value of branding and currently working really hard on the same. In one of our latest attempts to create brand awareness across the globe, we have recently started sponsoring the Liverpool Football Club as soccer, as a game, has a great fan following across the globe. Even in India, we had sponsored the Mumbai Marathon, which was a great a success for us. Also we have come up with a campaign titled “Here for Good”. We are committed to our market through thick and thin.

Monday, November 15, 2010

Diversification an issue? Not for them!

T. Singh, Group President, SRS Group, in a conversation with 4Ps B&M, defends the strategic intent behind the group’s diversification into many different domains. He also discusses the group’s future plans including the set-up of a full fledged sports university

Starting from microfinance, SRS is in domains like real-estate, retail and hospitality. What is the rationale behind diversifying into so many different domains? Doesn’t it go against the logic of core competence?
For any business to sustain its success, it is a must that its management is sensitive to the changes in the business environment, adjust its business and processes accordingly, and capitalise upon the emerging opportunities. This is what SRS has attempted over the years. SRS started its business activities in 1990 with finance and leasing business and in 1997 diversified into manufacturing and marketing of edible oil & tea. In the year 2000, recognising the opportunity to diversify, the group took a quantum leap and entered the retail, real estate, cinemas and food court businesses – sectors that were on the upswing and in sync with the emerging needs of the masses. This was the new beginning for the group, and paved way for SRS Limited, the flagship company of the SRS Group. With the launch of SRS Multiplex in 2004 at City Centre, Faridabad, the whole outlook of the group changed. The SRS group lifted up to an altogether new level and took the centre stage across all businesses and its future expansions. That’s when we started foraying into newer geographies, demographics and businesses.

But doesn’t such expansion weaken the overall structure? To that extent, which business domain do you foresee as being the backbone of the SRS group?
Our retail and cinemas businesses provide us with the most visibility for our brand. However, these two businesses along with the real estate business form the the backbone of SRS Group. All the three businesses have enabled us to reach out to the masses and build our brand equity in a way that would not have been possible with any other business.

Monday, October 25, 2010

WHAT’S BUZZING THE BUZZ?!

The latest product and gadget launches that garnered the biggest brownie points with respect to the interest they generated in the market

TVS JIVE

TECHNICAL SPECIFICATIONS:
• 110 cc engine
• Clutch-free technology
• Price: Rs. 42,235 (ex-showroom Delhi)
DIVE ON THE JIVE: Apart from being tagged as the country’s first auto-clutch motorcycle, TVS Jive also steals the show with innovative features like rotary gear technology. It is also the first motorcycle in the country to have a large under seat storage space (as much as to fit a small umbrella). Moreover, its clutch-free technology offers the user an overwhelming experience in the city traffic conditions. The Jive comes in blue, red and black colour.
Neha Saraiya

Monday, October 18, 2010

BIG LEAGUE OR NO LEAGUE

Moving up the value chain has been an aspiration for Indian IT brands for quite sometime now. Now it may well be deemed an unavoidable necessity!

WATCH OUT FOR THE SILVER LINING!

Cloud computing seems to well be one of the next big things to happen to the global IT sector. In essence, this is about a group of services that addresses multiple areas of a firm’s IT infrastructure. It also enables the user to take pieces of a particular solution depending on what the client thinks it will need. Mayur Sahni, Senior Market Analyst, IDC Asia Pacific, puts it thus, “These services are delivered in real time always, should have granular pricing and regardless of location of delivery of service or consumption of service.” Within the cloud space there are two interfaces, the end user and the developer. Since evey company has a different set of policies, cloud can be synchronized accordingly. It can also adapt itself to different setsof end user needs; for instance, a sales head wanting his sales and research teams to be in synchronism always. Sudin Apte, Principal Analyst, Forrester Research, reveals, “Number of questions we have received on cloud have grown 15 fold over the past year. Also people are now asking more in-depth questions like which players to look at, how to structure the relationship et al.” One of Forrester’s clients even refused to offshore their e-mail management; and gave it to Google instead; choosing to forego the 25% saving they could get. Also, cloud computing takes out the one to one engagement model that Indian IT firms have leveraged for so long; and therefore, India’s cost competitiveness is now going for a toss. The cloud can be anywhere in the world. Yes, Indian IT firms can take it as a huge opportunity, for which players like IBM offer valuable lessons. Big Blue takes a multiple level approach to cloud computing - Business analytics, hardware, services, business units, geography, financing, green IT et al. Indian players have to ramp up their skills very fast in this area. And they have the ability; it is just about looking at things in the right perspective. Mayur suggests, for instance, “When TCS brought Citibank’s assets, TCS can potentially leverage those tools into a platform service.”

Saturday, October 16, 2010

THE CREATIVITY ABNORMALITY

Despite being populated with innumerous product categories, the Indian FMCG sector has invested dramatically in promoting creativity to ensure a distinct brand imagery that has broken the clutter

In 2008 too, the Consumer Products category had the maximum winners. Explains Rajesh Tanwar, Director, Integrated Retail Solutions, “It all depends upon the breathing space available in a particular product category. Take for instance when ITC’s Bingo was launched. The branded snack market was already cluttered with 10 other brands, not to forget the unorganized market. It was its mindless yet effective advertising that helped it garner a substantial market share within a few months time.” And Hippo, oh Hippo, the only reason you remember those chips are because they’re supposed to reduce infighting within families, parties, anybody.

In 2009, Indian FMCG advertising on TV grew by 50% over 2008 with over 40% share in overall TV advertising. Of this, sub-sectors Food & Beverages and Personal Care/Hygiene commanded 36% and 29% respectively. One can only expect this to grow phenomenally. But seriously, why can’t the yankees up the comedy compendium in their ads? Namita Chhetri, President, ICMR, answers, “It’s the land entrapped in political correctness where you can’t joke about a Black being a Black or a White being a White. In India, the more you joke about the unique characteristics of a Tamilian accent or the Sikh happy-go-lucky attitude, the more your product would sell.” Well said, and said well!

Savreen Gadhoke

Saturday, August 28, 2010

IIPM Students Live - Industry visit to Coca Cola manufacturing plant - IIPM Chandigarh

It was quite a refreshing morning on 1st and 2nd of July 2010 for the students of IIPM Chandigarh [PGP/SS/2010-12, UGP/SS/2010-13 Sem 1 and PGP/FW/2009-11/T3] - It was an Industrial visit to Coca Cola manufacturing plant. The student batch comprising of 120 (SS batch), 50 (FW batch) MBA and 20 BBA students had a great time. They had a chance to witness the entire manufacturing process in detail, starting from preparing the mixture, rinsing of bottles and packaging until the final stage when these bottles are ready for distribution. Overall it was an enriching experience for all the students

Friday, August 27, 2010

IIPM Focus - Visit to Infosys Campus - IIPM Bhubaneshwar

The students of IIPM Bhubaneshwar were taken for an industrial visit to Bhubaneshwar DC of Infosys Technologies on 7th of August 2010.

The visit started with a Corporate Presentation of Infosys. After that some senior project managers oriented the students about various business verticals of Infosys vis-à-vis the opportunities and the risk factors. Just before lunch time, students were taken for a campus visit and they were really impressed by the stunning modern state-of-the-art infrastructure of INFY. The visit concluded with an entrepreneurial skills test, where students were divided into groups and given a task to prepare business plan for a new IT company. Thanks to IIPM’s special focus towards entrepreneurship in its course curriculum, INFY staff were overwhelmed by the response of the students.

Overall the visit was very inspiring for the students and as well served as a good assessment of their aspirations for upcoming corporate life.

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Chander Mohan Sethi

Chairman & Managing Director, Reckitt Benckiser, India

Dettol has remained an iconic brand and is a brand that all Indians have grown up with. Its success lies in the fact that we Indians have continuously stood by our commitment and offered the best in germ protection through its various product offerings. It makes me immensely proud of the fact that Dettol is truly one of the most trusted brands amongst Indian households. I am confident that with this support, Dettol will continue to grow in its endeavour to protect Indians and their families.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Deepti Dang

Head – Marketing (Commercial & SMB, Personal Systems Group), HP India

In my Marketing career, I have spent close to 6 years with HP so far, holding countrywide responsibility for the marketing strategy, planning and programmes for commercial desktops, notebooks and workstations for all commercial and SMB customers. And as clichéd as it sounds, but all marketing campaigns that have been planned and implemented by keeping the customer at the helm have been a huge success. The key is to engage with the customer. Some successful campaigns that stand out in my mind are: (a) The Computer is Personal Again (meant for individuals), (b) Business is Personal Again (for enterprise customers), and (c) some experiential marketing campaigns like HP EliteBook series (innovative launch at a gym), EliteBook kiosk (experience zone for the frequent flyer), Corporate road shows (initiatives such as ‘Can you challenge the notebook’) and ‘ Campus on the move.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Tuesday, August 24, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Subhajit Sen

Executive VP (Marketing), Consumer Healthcare, GSK

The highlight of Subhajit Sen’s career as Executive VP, Marketing at GSK has been the launch of Foodles in the instant noodles category under the Horlicks brand. Apart from this, this star in the GSK world also led the launch and marketing of the Breathe Easy nasal and snore relief strips which have been imported from UK, the first of its kind mass market product in India. Most prominent in the children’s segment was the launch of the Horlicks bar and Junior Horlicks Biscuits which have become an instant rage with kids and Subhajit has declared to capture 4-5% of the domestic biscuit segment in the next three to four years. Thus, Sen continues to cross newer milestones every few months with GSK.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Harkirat Singh

MD, Woodland Shoes

At Woodlands, we have always approached a pro-environment strategy and you can see that even our logo is green in colour reflecting our point of view in regards to the same. Recently we thought of taking this environmental concern even to our customers and for that we started to have saplings in our shops that the customers can buy for nominal prices to either plant in their homes or to gift to their friends. This was carried out in pilot for now and we have received a phenomenal response, and we are planning to take it to all our stores across the country.

This initiative is very close to my heart and is my most memorable marketing moment.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Friday, August 20, 2010

DON’T MISS THE ONLINE HOLIDAY SEEKERS...

Internet has already become a key game changer and the mobile is the next in line. It is important for the sector to understand the dynamics of these emerging mediums

During the next few months, another phenomenon, mobile technology, will take centre stage for the global travel and tourism industry, providing India with further opportunity to make great gains. With a base of over 380 million mobile subscribers, the use of the mobile phone as another channel for researching and purchasing travel, both during and before trips, will greatly change industry dynamics.

It is also essential that travel & tourism providers keep their eye on consumer travel trends across the world, helping to ensure there is constant access to new information about destinations and that this is presented across all multimedia formats. Travellers are craving to learn more about their destination of choice and seek this information through their preferred sources; be it through the press, video, social networks or general search. By optimising content and ensuring this is well connected to sales channels, travel businesses can expect a higher level of traffic that can result in increased bookings.

With the Internet becoming a leading factor, it is essential to fully understand its capacity and limitations. As the Internet grows, it still remains a world of its own, broken into many, often niche, segments and markets, often behaving differently than predicted or expected. So it is essential that hoteliers know who their customers are and how to best reach them. It is important to not forget the long-term. Implementing new technologies will save time and make product distribution & management easier; providing availability across multiple channels; allowing time to seek new opportunities by addressing consumer trends through information and mobile technologies.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 19, 2010

WHAT’S BUZZING THE BUZZ?!

Be it handycams, mobile phones, laptops or the latest hot wheels, all of them created enough waves in the Indian market in the last fortnight.

Fujifilm J30:

Sweet Memories: Fujifilm, one of the world’s largest camera makers has come out with a latest compact camera which is affordable and easy to use. With only 20 mm thin, and available in black and silver colours, the product has a double coated laminate which gives it a glossy and varnished look. It has 12 mega pixel sensor, 2.7” LCD screen and 3x optical zoom.

TECHNICAL SPECIFICATIONS:

12 Mega-Pixel
3x Optical Zoom
2.7” LCD screen
Price: Rs. 8,499

Meridian F80

A Trendy Doodad: Sound Of Music has launched one of the worlds most advanced and trendy compact audio systems –“Meridian F 80”in India. This product has been developed by Meridian Audio in collaboration with Ferrari. This trendy and stylish gadget brings together the features of CD/DVD player, AM/FM/DAB radio, alarm clock and an optional iPod dock. It comes with an 80 watt 2.1 stereo system and a subwoofer.

TECHNICAL SPECIFICATIONS:

DSP Technology
80 Watt 2.1 Stereo System
Price: Rs. 200,000

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎